From May 13 to 16, 2025, Yuhong Company organized a delegation to Cambodia for a four-day business inspection activity. With the core goal of "exploring the Southeast Asian market and deepening industrial chain cooperation", this trip has laid a solid foundation for the company's strategic layout in the Southeast Asian market by visiting local factories, participating in industry exchange meetings, and connecting with the resources of the Cambodian branch.
1、Itinerary review: Focus on industry and pragmatic exchanges
May 13: Departure and preliminary contact
The first stop arrived in Cambodia: After landing, immediately go to the Cambodian branch for business exchanges. The person in charge of the branch introduced the local policy environment, market demand and cooperation opportunities in detail, and provided important direction guidance for the follow-up itinerary.
Cross-border e-commerce seminar: At the symposium that night, the team and representatives of local e-commerce companies conducted in-depth discussions on topics such as "cross-border logistics optimization in Southeast Asia" and "localized marketing strategy", and initially reached a resource sharing intention.
May 14: In-depth inspection of the industrial chain
- Shoe and bag factory field visit
The delegation focused on visiting a number of shoe and bag manufacturing factories in Cambodia to gain an in-depth understanding of their production processes, cost control and supply chain management models.
- Legal and compliance communication
Closed-door meetings were held with well-known Cambodian law firms to systematically sort out the legal risks and tax policies of cross-border investment, providing a key basis for the company's subsequent investment decisions.
- Cross-border e-commerce and market research
The team visited Phnom Penh city to inspect the local consumer market.
May 15: Diversified visits to deepen industry insights
In-depth factory interviews: Through face-to-face communication with the company leaders, the team gained an in-depth understanding of production standards, quality control, and localized supply chain advantages, laying a solid foundation for subsequent OEM cooperation.
Docking with the Luggage Association: Held talks with the Cambodian Luggage Association to explore cooperation opportunities.
Fruit and vegetable wholesale market research: The team visited a large fruit and vegetable wholesale distribution center to investigate the local agricultural product circulation system, price fluctuation law and cold chain logistics status. This survey provides important data support for Yuhong to expand the fresh food supply chain business in Southeast Asia.
May 16: Finale and results landing
Return summary meeting: The team summarized the inspection results on the return flight and clarified the next action plan, including establishing a Cambodian supply chain database and launching pilot cooperation projects.
Yuhong visited Cambodia for four days in May 2025 to efficiently implement industrial chain cooperation, speed up cross-border e-commerce and improve the risk control system, laying a solid foundation for the layout of Southeast Asia, and focusing on localization and technology empowerment in the future.