In order to further expand the markets along the "Belt and Road" and strengthen economic and trade cooperation between Dongguan and ASEAN, Dongguan Yuhong Foreign Trade Integrated Service Co., Ltd. organized a Malaysian business delegation from September 22 to 26. The economic and trade inspection activity of the "Belt and Road" to expand business opportunities lasted five days and four nights, and the itinerary was compact and fulfilling, and fruitful results were achieved.
Departure: To the land of tropical business opportunities
On the morning of September 22, the delegation departed from Shenzhen Bao'an International Airport and arrived at Kuala Lumpur International Airport in the afternoon of the same day. Malaysia, as an important ASEAN economy, has always been a key target for the company to expand overseas markets. Upon arrival, the team immediately put into work and had a preliminary exchange with local business partners that night, laying a good foundation for the follow-up in-depth inspection
Diving into the Market: Insights into Malaysia's business ecosystem
Over the next three days, the delegation visited a number of markets and commercial institutions.
On September 23, the team visited a local food rehabilitation exhibition to gain insights into the latest trends in the Malaysian food industry. The afternoon inspection of the market square gave the team an intuitive understanding of local consumption habits and retail ecology. The Michelin-rated Bak Kut Teh tasting that night was not only a taste delight, but also an in-depth experience of Malaysian food culture.
The event on the 24th focused more on the professional field. At the morning product packaging and ASEAN market development direction exchange meeting, Yuhong Foreign Trade and local enterprises had an in-depth discussion on product localization strategies. The afternoon panel covered key topics such as Malaysian legal advice, company secretarial services, and halal certification, which are crucial for corporate compliance.
On the 25th, the team visited the STARGROCER brand and exchanged views on brand internationalization. The afternoon visit to HKX Wholesale Supermarket gave the team a comprehensive understanding of Malaysia's wholesale and retail system.
On the last day, the delegation visited KK SuperMart, which is open 24 hours a day, and this all-weather business model provided new ideas for Yuhong Trade Station to think about service innovation.
The most exciting thing is that at the signing ceremony of strategic partnership cooperation held on the same day, Yuhong Foreign Trade established a formal cooperative relationship with well-known Malaysian enterprises, building a bridge for further market expansion in the future.
On the final day of the Malaysian business survey, every step is the original intention. The gilded plaque was settled, and the company's Malaysia showroom officially started! Every trace hides trust, and every stop is a prelude to cooperation. Deeply cultivate the fertile soil of Nanyang and go on a new journey together!
Professional Gain: Key Awareness of Halal Certification and Market Access
During this visit, the sharing of the Malaysian Halal certification (Halal) application was particularly valuable. As a country with a Muslim majority population, halal certification is a key entry condition into Malaysia and the ASEAN market as a whole. The Yuhong foreign trade team learned in detail about the certification process, standards and time required, laying the foundation for professional knowledge to help customers obtain certification in the future.
During exchanges with Malaysian company secretaries and legal advisors, the team gained insights into the local company registration, tax compliance, and business legal environment, which are crucial for mitigating cross-border operational risks.
Future prospects: Build a new bridge for China-Malaysia economic and trade cooperation
Through this inspection, our company has established initial cooperation intentions with many Malaysian enterprises, clarified market entry strategies, and accumulated valuable local business resources. The company will further sort out the results of the inspection and formulate a detailed Malaysian market expansion plan to help Dongguan enterprises better grasp the business opportunities in ASEAN under the "Belt and Road" initiative.
In the future, Yuhong will give full play to the advantages of comprehensive foreign trade services, provide enterprises with all-round support from market research, halal certification, legal compliance to channel construction, and become a professional bridge for Dongguan enterprises to connect with the Malaysian market.
This Malaysian business visit not only expanded our business horizons and established a cooperation network, but also strengthened our confidence in the Malaysia Overseas Product Selection and Exhibition Center trade site. Yuhong will continue to uphold the professional and efficient service concept, help more Chinese manufacturing to go to the world, and contribute to the construction of the "Belt and Road" Dongguan.
